20:00 ‘czech dream’ dir. Vit klusak, fillip remunda; czech 2003
"A film reality show", Vit Klusak and Filip Remunda's documentary shows how the scam was pulled, thanks to a student grant and the collaboration of willing parties in the advertising world.
In May 2003 4,000 people gathered for the opening of a hypermarket outside Prague.
They clambered off buses and hobbled in on crutches, lured by a slick marketing campaign
and the promise of state-of-the-art goods at knock down prices. Only when the ribbon was cut
did the truth become known. The Czech Dream hypermarket did not actually exist.
Its corporate frontmen were a pair of hoaxers from the local film school.
22:00 ‘The Fireman's Ball ’ dir. Milos Forman; czech 1967
Classic by later hollywood based Eastern European Master.
---
[25th June 2oo7], 8:00
1-3 Frederick Terrace
e8 4ew
[free entry] map
20:00 ‘czech dream’ dir. Vit klusak, fillip remunda; czech 2003
"A film reality show", Vit Klusak and Filip Remunda's documentary shows how the scam was pulled,
thanks to a student grant and the collaboration of willing parties in the advertising world. In May 2003 4,000 people gathered for the opening of a hypermarket outside Prague. They clambered off buses and hobbled in on crutches, lured by a slick marketing campaign and the promise of state-of-the-art goods at knock down prices. Only when the ribbon was cut did the truth become known. The Czech Dream hypermarket did not actually exist. Its corporate frontmen were a pair of hoaxers from the local film school.
22:00 ‘The Fireman's Ball ’ dir. Milos Forman; czech 1967
Classic by later hollywood based Eastern European Master.
---
[25th June 2oo7], 8:00
1-3 Frederick Terrace
e8 4ew
[free entry]
map